Satyr Rory
The Sweet Mischief of the Woodland Spirit
Contents
Overview
Satyr Rory is a charming, fantasy-inspired designer toy series created by South Korean artist Seulgie Lee and produced in collaboration with POP MART. First launched around 2018, Satyr Rory reimagines the mythological satyr (half-human, half-goat woodland spirit) as an adorable, mischievous boy with small curved horns, fluffy ears, a short tail, and expressive big eyes. Rory blends classical myth with kawaii aesthetics—cute yet slightly cheeky, often in playful costumes, seasonal outfits, or themed scenarios. The core appeal lies in his "lesser but cuter" vibe, combining woodland fantasy with soft, approachable charm. By 2026, Satyr Rory remains a beloved POP MART staple with steady releases, collabs, and fan favorites like Cozy Winter Time and Zodiac series.
Creator & Brand
Creator: Seulgie Lee
Seulgie Lee is a South Korean illustrator and designer who entered the global designer toy scene in 2016 with her signature "simple and cute" style. She draws from mythology, nature, and everyday whimsy, turning Satyr Rory into a versatile character that adapts to diverse themes. Her work emphasizes expressive faces, detailed accessories, and a balance of cute + slightly spooky/mischievous.
- •South Korean illustrator & designer
- •Signature "simple and cute" style
- •Draws from mythology & nature
Brand: POP MART
POP MART has been Satyr Rory's primary partner since the late 2010s, releasing multiple blind box series globally. The brand's model drives collectibility, positioning Satyr Rory as a fun, accessible fantasy IP alongside Labubu and Pucky. In 2026, the series continues to thrive through seasonal specials and collabs.
- •Primary partner since late 2010s
- •Global blind box releases
- •Accessible fantasy IP
Major Series & Editions
Blind Box Series
Format
- 12 regular designs
- 1 secret (chase) figure
- Occasional ultra-rares
- Seasonal & Themed Collections
Themes
- Basic Series 1 (2018)
- Adventures in Wonderland (2020)
- Sweet As Sweets
- Cozy Winter Time
- Orchestra Series (2022)
- Zodiac Series (Ongoing)
- Chupa Chups Collab (2022)
- Onmyoji Collab
Large-Scale Editions
Special editions include larger figures like the Elephant Jingle Big Figure, plush pendants, and limited hand-painted variants.
Market Impact
Satyr Rory bridges cute fantasy with niche appeal, maintaining steady collector love amid POP MART's bigger IPs. It is popular with fans of kawaii-myth blends, seasonal collectors, and social media display enthusiasts, with a strong presence in Asia and growing reach in the West.
Global Reach
Why It's Successful
- ✓Adorable satyr redesign
- ✓Versatile themes (seasons, sweets)
- ✓High-quality sculpts & accessories
- ✓Giftable/cute shelf presence
- ✓Steady resale for secrets
Collecting Guide
Retail Pricing
Single Blind Box
$10 – $20 USD
Full Set (12)
$120 – $250 USD
Secondary Market
Secrets from popular series (e.g., Cozy Winter, Chupa Chups) resell for 3–8× retail. Demand is steady for seasonal fans and theme completionists.
Collecting Strategy
Where to Buy
Official Channels
- POP MART Global Stores
- POP MART Website & App
- TikTok Shop & Authorized Partners
Secondary Platforms
- eBay
- AliExpress
- Mercari Japan
- Boutiques (StrangeCatToys, MyPlasticHeart)
Related Designer Toys
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