Smiski
Curious little creatures that love hiding in corners
Contents
Overview
Smiski are mysterious, glow-in-the-dark miniature figures created in Japan by Dreams Inc. These tiny creatures (about 5–7 cm tall) love hiding in corners, nooks, and everyday spots around your room—crouched, peeking, lounging, or posing shyly. By day they blend in innocently; by night they mysteriously absorb light and emit a soft green-blue glow, creating a subtle, magical atmosphere. Unlike character-driven IPs with backstories (e.g., Labubu or Sonny Angel), Smiski have no official lore—just the simple idea that they're "curious little creatures that like to stay hidden." Their appeal lies in quiet wonder, discovery, and ambient decor: perfect for shelves, desks, windowsills, or dark corners where they "come alive" after lights out. Since their debut in 2015, Smiski have built a cult following worldwide for their minimalist charm, therapeutic vibe, and endless variety.
Creator & Brand
Creator: Toru Soeya
Toru Soeya (also known as Sonny Soeya), CEO and founder of Dreams Inc., created Smiski as a companion to Sonny Angel. The name derives from Japanese "sumi" (隅, meaning corner/nook), reflecting their habit of hiding in shadows. Soeya envisioned feel-good, non-intrusive collectibles that bring gentle joy and subtle magic to daily life—no heavy narrative, just pure atmosphere.
- •CEO & Founder of Dreams Inc.
- •Created as companion to Sonny Angel
- •Name derived from "sumi" (corner)
Brand: Dreams Inc.
Dreams Inc. (Tokyo-based) specializes in lifestyle mini-figures and novelty goods. Smiski launched in 2015 and quickly became a flagship line alongside Sonny Angel. The brand focuses on simplicity, affordability, and glow tech—figures charge under light and glow for hours. In 2026, emphasis is on accessories (straps, plush, touch lights) and 10th-anniversary momentum.
- •Tokyo-based lifestyle brand
- •Focus on glow tech & simplicity
- •Operates joint SONIANDSMI stores
Major Series & Editions
Blind Box Series
Format
- 6–12 regular figures per series
- 1 secret (chase) variant
- Glow-in-the-dark material
Themes
- Series 1–4 (Classic Poses)
- Living / Bed / Bath / Toilet Series
- Work / Yoga / Exercising Series
- Museum Series (Art-inspired)
- Cheer Series
- Moving Series
- Dressing Series
Large-Scale Editions
Beyond blind boxes, Smiski has expanded into lifestyle items like the Touch Light (illuminating corner light), HIPPERS for phones/monitors, and Strap Accessories for portability.
Market Impact
Smiski define "quiet magic" in designer toys—ambient, therapeutic, and non-competitive. Their popularity stems from atmosphere: subtle glow, hidden poses, and "found object" feel. They are ideal for mental wellness displays, night lights, or cozy room vibes, with strong appeal in Japan, US, Korea, and Thailand.
Global Reach
Why It's Successful
- ✓Glow-in-the-dark wonder
- ✓Minimalist, relatable poses
- ✓Affordable + display-friendly
- ✓Functional variants (HIPPERS, straps)
- ✓No-pressure collecting
Collecting Guide
Retail Pricing
Single Blind Box
$10 – $15 USD
Full Set (12)
$100 – $180 USD
Secondary Market
Secrets and variants (e.g., rare glows) resell for 3–10× retail, while classic series remain stable. Functional items like HIPPERS and straps are also popular.
Collecting Strategy
Where to Buy
Official Channels
- smiski.com (Global)
- dreams6.com
- SONIANDSMI Flagship Stores
- Authorized Retailers
Secondary Platforms
- eBay
- Mercari Japan
- Reddit r/Smiski
- Instagram/X Communities
Related Designer Toys
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