Molly
Complete Guide to the Designer Toy
Contents
Overview
Molly is one of the most enduring and beloved characters in the global designer toy and blind box world, created by Hong Kong artist Kenny Wong and exclusively produced by POP MART. Introduced in 2006 as an illustrated character inspired by a real encounter with a confident, focused young girl at a Victoria Peak charity event, Molly features oversized round blue-green eyes, pouty lips, short curly blonde hair, and a minimalist yet expressive face that conveys attitude, innocence, and quiet determination. Her design blends doll-like proportions with a fashion-savvy personality—she's often posed in stylish outfits, exuding self-assured charm without heavy narrative backstory. Since POP MART's partnership in 2016, Molly has become a flagship IP. By 2026—marking her 20th anniversary—Molly has inspired exhibitions, collaborations, and a dedicated collector base. She's a symbol of aesthetic curation, emotional resonance, and the blind box boom's evolution from niche to mainstream.
Creator & Brand
Creator: Kenny Wong
Kenny Wong is a Hong Kong-based illustrator and toy designer. Molly's origin story is personal: In 2006, during a charity portrait event at Victoria Peak, Wong met a determined little girl named Molly with short golden waves, lake-green eyes, and an intense focus on her doodles. This sparked the character—a budding painter with stubborn confidence and fearless spirit. Wong's style emphasizes large expressive eyes, subtle emotions, fashion elements, and minimalist detail.
- •Hong Kong-based artist
- •Inspired by a real encounter in 2006
- •Style blends fashion & emotion
Brand: POP MART
POP MART, founded in 2010, revolutionized the blind box model. Molly was one of their earliest major successes, helping scale the company globally. The randomized format (12 regulars + secret chase) drives repeat buys, while consistent releases keep Molly fresh. Her 20th anniversary in 2026 includes reissues, exhibitions, and special drops celebrating her legacy.
- •Revolutionized blind box model
- •Global expansion driven by Molly's success
- •20th Anniversary celebrations in 2026
Major Series & Editions
Blind Box Series
Format
- 12 regular figures per series
- 1 secret (chase) figure
- Occasional ultra-rare variants
Themes
- Mega Space Molly (Flagship space theme)
- Have a Good Run (Year of the Horse 2026)
- Angry Molly – Angry Energy (2026 Plush)
- Archive Reissue: 2006–2016 (20th Anniv.)
- Classic themes: Career, Fairy Tale, Seasonal
Large-Scale Editions
Recent collaborations include Hello Kitty & Friends, Hot Wheels (SDCC 2025), Andy Warhol pop art blends, and emoji® expressive crossovers.
Market Impact
Molly helped pioneer POP MART's global success and the blind box as a cultural phenomenon. As an early breakout IP, she built brand loyalty and resale liquidity. In 2026, she remains a steady top-seller alongside Labubu and Skullpanda, with her 20th anniversary boosting hype through exhibitions and reissues.
Global Reach
Why It's Successful
- ✓Timeless, versatile face design
- ✓Fashion/theme flexibility
- ✓Emotional relatability (confidence + innocence)
- ✓20th Anniversary momentum
- ✓Consistent quality and releases
Collecting Guide
Retail Pricing
Single Blind Box
$10–$25 USD (¥1,200–¥2,500)
Full Set (12)
$120–$250 USD
Secondary Market
Secrets from popular/early series resell 3–10× retail; anniversary reissues hold strong value due to limited runs and provenance.
Collecting Strategy
Where to Buy
Official Channels
- POP MART physical stores (Global)
- POP MART official website & app
- TikTok Shop/Authorized partners (Urban Outfitters, Hot Topic)
Secondary Platforms
- StockX, eBay (authentication recommended)
- Mercari Japan, regional apps
- Reddit r/PopMartCollectors, Instagram/X groups
Related Designer Toys
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