Top 10 Most Influential Global IPs in 2026

Pokémon remains the most globally monetizable entertainment IP in the world. Since its debut in 1996, it has evolved into a multi-platform empire spanning video games, anime, films, trading cards, retail stores, mobile apps, and global live events.

Few franchises have shaped modern pop culture as deeply as Star Wars. With over four decades of storytelling, it spans films, streaming series, publishing, gaming, and large-scale immersive theme park lands. Its integration into Disney Parks through Galaxy’s Edge represents one of the most ambitious IP-to-physical-world transitions ever created.

The Marvel Cinematic Universe (MCU) transformed the modern blockbuster model and redefined shared-universe storytelling. With interconnected films and streaming series, Marvel maintains one of the largest global fanbases. Beyond cinema, Marvel drives merchandise, theme park attractions, and global conventions.

Super Mario represents the face of global gaming. Decades after its debut, it continues to generate blockbuster game releases and has successfully expanded into film and immersive theme park lands. The creation of Super Nintendo World marks a major milestone in IP-based environmental design.

As one of the longest-running and best-selling manga and anime franchises in history, One Piece has entered a new phase of global expansion through live-action adaptation and increased Western recognition. Fan-driven tourism in Japan has further strengthened its physical-world presence.

Harry Potter set the gold standard for IP-driven theme park immersion. The Wizarding World attractions remain benchmarks for environmental storytelling and merchandise integration. Despite the conclusion of the original film series, the franchise maintains strong publishing, stage production, and park-driven momentum.

Dragon Ball remains one of the most globally recognized anime franchises of all time. Its cultural influence extends into gaming, collectibles, conventions, and multi-generational fandom. New adaptations and game releases continue to introduce the brand to younger audiences.

A modern anime phenomenon, Demon Slayer broke global theatrical records and significantly expanded anime’s mainstream visibility worldwide. Its rapid merchandise growth and seasonal cultural impact make it one of the strongest contemporary IPs.

Genshin Impact represents the rise of digital-first global IPs. Built around a live-service gaming model, it combines anime-style aesthetics with global monetization strategies. Its international player base demonstrates the growing influence of Chinese-developed entertainment IP.

Naruto defined a generation of global anime fandom. Even years after its original run, it maintains strong merchandise sales, global events, and digital streaming popularity. Its legacy has influenced countless modern anime series.