Dimoo
Complete Guide to the Designer Toy
Contents
Overview
Dimoo is a gentle, introspective designer toy character created by Chinese artist Ayan Deng and produced by POP MART. Debuting in 2017, Dimoo is portrayed as a shy little boy with big, expressive eyes, fluffy cloud-like hair (often featuring Baby Cloud as a companion), soft pastel features, and a melancholic yet warm expression. In the real world, he's timid and hesitant; in his dream world, he's brave, adventurous, and always exploring new realms with Baby Cloud—who changes shape based on Dimoo's emotions, symbolizing companionship and inner growth. This emotional duality, combined with dreamy, surreal aesthetics, sets Dimoo apart from bolder characters like Labubu or fashion-focused Molly. By 2026, Dimoo remains one of POP MART's core long-term IPs, with strong steady demand in the "soft" and emotional collector niche—popular for aesthetic displays, pastel room decor, and therapeutic collecting vibes.
Creator & Brand
Creator: Ayan Deng
Ayan Deng is a vibrant Chinese illustrator and toy designer, founder of YANSTUDIO / Dimoo World. Her style features muted pastels, dreamlike fantasy, gentle surrealism, and characters that evoke quiet reflection and childhood wonder. Dimoo originated as a personal creation—a timid boy finding courage in dreams. Ayan actively engages fans through signings and shares concepts on Instagram (@dimooworld).
- •Founder of YANSTUDIO / Dimoo World
- •Style emphasizes emotional subtlety
- •Active fan engagement & storytelling
Brand: POP MART
POP MART partnered with Ayan Deng early on, turning Dimoo into a blind box staple. The randomized format fuels collecting, while consistent releases keep the IP alive. By 2026, Dimoo contributes solidly to POP MART's portfolio, with overseas growth supporting steady popularity. Dimoo's softer appeal helps diversify the brand beyond viral hype.
- •Turned Dimoo into a blind box staple
- •Strong contributor to global portfolio
- •Balances viral hype with softer appeal
Major Series & Editions
Blind Box Series
Format
- 12 regular figures per series
- 1 secret (chase) figure
- Occasional ultra-rare variants
Themes
- By Your Side (Emotional companionship)
- Weaving Wonders (Fantasy motifs)
- Stories in the Cup (Cozy tea-time)
- DIMOO WORLD × DISNEY (Magic crossover)
- Zodiac Collection (Astrological signs)
- Retro Series (Vintage-inspired)
Large-Scale Editions
Recent highlights include the Disney collaboration plush keychains and the Zodiac Collection which dominated early 2026 sales.
Market Impact
Dimoo occupies a unique "soft emotional" niche in the blind box boom, appealing to collectors who prioritize atmosphere over hype. Strong with young urbanites, pastel/aesthetic lovers, and interior decor enthusiasts. Core markets include Mainland China, Hong Kong, Japan, Korea, and Southeast Asia, with growing presence in North America/Europe.
Global Reach
Why It's Successful
- ✓Distinct gentle/reflective mood
- ✓Cohesive pastel dream aesthetics
- ✓High photogenic quality for curation
- ✓Steady releases + emotional storytelling
- ✓Diversified growth (Zodiac, Disney)
Collecting Guide
Retail Pricing
Single Blind Box
$10–$25 USD (¥1,200–¥2,500)
Full Set (12)
$120–$250 USD
Secondary Market
Secrets from popular series (e.g., Zodiac, Disney) resell 3–8× retail. Demand is stable and less volatile than hype IPs, making Dimoo a steady collectible choice.
Collecting Strategy
Where to Buy
Official Channels
- POP MART physical stores (Global)
- POP MART official website & app
- TikTok Shop/Authorized partners
Secondary Platforms
- StockX, eBay (authentication advised)
- Mercari Japan, regional apps
- Reddit r/PopMartCollectors, Instagram/X
Related Designer Toys
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