Crybaby
Complete Guide to the Designer Toy
Contents
Overview
Crybaby is a deeply emotional designer toy character created by Thailand-based artist Molly Yllom and produced in partnership with POP MART. Introduced in 2017 as an independent concept and officially launched with POP MART in 2022, Crybaby is a genderless, non-human figure representing raw, universal emotions—tears as a form of healing, vulnerability, and authenticity rather than weakness. The character features large glossy teardrops streaming from expressive eyes, a rounded short-haired head, soft childlike proportions, and a poignant, relatable sadness that invites empathy. Unlike playful or edgy IPs, Crybaby's core message is "crying can heal". By February 2026, Crybaby has risen as one of POP MART's fastest-growing lines, with strong resale momentum and emotional appeal driving steady popularity.
Creator & Brand
Creator: Molly Yllom
Molly Yllom is a Thai artist and founder of Molly's Factory, known for emotionally honest characters that explore vulnerability, nostalgia, and inner healing. Crybaby emerged from her reflections on human feelings—tears as strength and release, not shame. Her style emphasizes large teary eyes, pastel tones, and childlike innocence with profound depth. She actively engages fans, highlighting the message: "Everybody cries sometimes. It's OK to cry."
- •Thai artist & founder of Molly's Factory
- •Explores vulnerability & healing
- •Message: "It's OK to cry"
Brand: POP MART
POP MART brought Crybaby to global scale in 2022, leveraging blind boxes, plush formats, and retail growth. The randomized release model builds excitement, while Crybaby's emotional niche diversifies the portfolio beyond hype-driven IPs. In 2026, Crybaby contributes significantly to POP MART's revenue, with plush pendants and series like Tears Launch Project gaining traction.
- •Global scale partnership since 2022
- •Diversifies portfolio with emotional niche
- •Significant revenue contributor in 2026
Major Series & Editions
Blind Box Series
Format
- 12 regular figures per series
- 1 secret (chase) figure
- Occasional ultra-rare variants
Themes
- Crying For Love (Valentine's 2025)
- Tears Launch Project (Plush Pendant 2026)
- Shiny Shiny (Sparkly accessories)
- Crying to the Moon (Lunar-inspired)
- Crying Again (Vinyl Face Plush)
- Powerpuff Girls Collab (25th Anniv.)
Large-Scale Editions
Recent highlights include the "Tears Launch Project" plush pendants released in Feb 2026, highly sought after for portability and emotional vibe.
Market Impact
Crybaby fills the "emotional healing" niche, rising as a strong alternative to other hype IPs in 2026. Strong appeal with young adults, pastel aesthetic fans, and mental health-aware collectors. Originating in Thailand, popularity is booming across Asia, North America, and Europe.
Global Reach
Why It's Successful
- ✓Unique vulnerability message
- ✓Soft, cohesive aesthetics
- ✓High emotional shareability
- ✓Plush portability & steady releases
- ✓Consistent resale growth
Collecting Guide
Retail Pricing
Single Blind Box
$10–$25 USD (¥1,200–¥2,500)
Full Set (12)
$120–$250 USD
Secondary Market
Secrets from emotional/popular series resell 3–8× retail. Plush items command high prices as bag charms. Value is steady and less volatile, making it a strong choice in 2026.
Collecting Strategy
Where to Buy
Official Channels
- POP MART physical stores (Global)
- POP MART website & app
- TikTok Shop/Authorized partners
Secondary Platforms
- StockX, eBay (authentication advised)
- Mercari Japan, regional apps
- Reddit r/PopMartCollectors, Instagram/X
Related Designer Toys
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