Pucky
Complete Guide to the Designer Toy
Contents
Overview
Pucky is a whimsical, fairy-tale-inspired designer toy character created by Hong Kong artist Pucky and exclusively produced by POP MART. Debuting in 2018, Pucky draws from Shakespeare's Puck and embodies playful fantasy, childhood wonder, and cultural fusion. The character is a chubby, childlike sprite with big eyes, soft features, elaborate costumes, and intricate accessories—often as forest fairies, magical babies, or dreamy adventurers in pastel worlds. Pucky blends cute and slightly dark harmony, with detailed sculpting and storybook vibes. By 2026, Pucky remains a long-running, steady IP in POP MART's lineup, cherished for imaginative depth and craftsmanship.
Creator & Brand
Creator: Pucky
Pucky is a Hong Kong illustrator and art toy designer who grew up between Hong Kong and Canada. Her style features magical forests, fairytale landscapes, animal costumes, and soft pastels. Pucky's work harmonizes opposites—cute with dark undertones—creating immersive, narrative-driven worlds. She shares inspirations via social media (@puckyart) and emphasizes dreamlike storytelling.
- •Hong Kong-Canadian artist
- •Explores identity and cultural fusion
- •Style: Magical forests & soft pastels
Brand: POP MART
POP MART licensed Pucky in 2017, launching the first "Pucky Pool Babies" series in 2018. POP MART's global network and blind box model scaled Pucky internationally, making it a core artistic IP. In 2026, Pucky benefits from plush innovations, seasonal ties, and fantasy appeal in a maturing market.
- •Licensed partnership since 2017
- •Global scaling via blind box model
- •Core artistic IP for POP MART
Major Series & Editions
Blind Box Series
Format
- 12 regular figures per series
- 1 secret (chase) figure
- Occasional ultra-rare variants
Themes
- Fairies' Market (Dec 2025)
- Tap Tap Babies (Vinyl Plush 2026)
- Beanie Bubble Up (Plush Pendant)
- Sleeping Forest (Fan favorite)
- The Feast (Food-themed)
- Strange Stars / Strange Planets
Large-Scale Editions
Recent series like "Tap Tap Babies" and "Fairies' Market" highlight the brand's focus on intricate accessories and plush hybrid formats.
Market Impact
Pucky holds a strong fantasy niche, appealing to collectors valuing storytelling and detail. Popular for soft pastels and immersive displays—ideal for fairy-tale shelves and photogenic curation. Core markets include Mainland China, Hong Kong, Japan, Korea, and Southeast Asia, with growing presence in the West.
Global Reach
Why It's Successful
- ✓Rich fantasy world-building
- ✓Superior sculpt detail & craftsmanship
- ✓Cohesive pastel/imaginative themes
- ✓Steady releases (plush, zodiac)
- ✓High visual appeal without volatility
Collecting Guide
Retail Pricing
Single Blind Box
$10–$25 USD (¥1,200–¥2,500)
Full Set (12)
$120–$250 USD
Secondary Market
Secrets from detailed/popular series (e.g., Fairies' Market, Sleeping Forest) resell 3–8× retail. Demand is steady for fantasy fans, less volatile than hype-driven IPs.
Collecting Strategy
Where to Buy
Official Channels
- POP MART physical stores (Global)
- POP MART website & app
- TikTok Shop/Authorized partners
Secondary Platforms
- StockX, eBay (authentication recommended)
- Mercari Japan, regional apps
- Reddit r/PuckyCollectors, Instagram/X
Related Designer Toys
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