Dracco
Complete Guide to the Designer Toy
Contents
Overview
Dracco (often associated with artist Ziyuli's fantasy lines) represents a refined, culturally infused niche in the designer toy world. Ziyuli is a contemporary Chinese illustrator celebrated for blending traditional Chinese cultural motifs—such as princess aesthetics, romance, and spiritual folklore—with modern blind box cuteness and subtle rebellion. Her characters feature elegant poses, flowing outfits, intricate details, and a mix of gentle charm with hidden edge. While "Dracco" might be a specific mythical series or a fan-reference to dragon-inspired motifs within her work, Ziyuli's portfolio focuses on human-like dolls with rebellious/gentle princess vibes, mythical elegance, and emotional storytelling. By 2026, her series have become a staple for collectors who value high-quality sculpting, tactile coatings, and thematic depth, offering an elegant alternative to more aggressive or pop-centric IPs.
Creator & Brand
Creator: Ziyuli
Ziyuli is a contemporary Chinese illustrator and designer known for her unique blend of traditional elegance and modern toy design. Drawing from hanfu-inspired fashion, mythical elegance, and emotional storytelling, her work emphasizes high-quality sculpting and thematic depth. She engages fans through social media and unboxing communities, appealing to collectors who appreciate culturally rooted fantasy.
- •Contemporary Chinese illustrator
- •Style: Hanfu-inspired fantasy & romance
- •Emphasizes detailed sculpting & tactile finishes
Brand: POP MART
POP MART has positioned Ziyuli as a key artist in their "elegant fantasy" category. The blind box format drives engagement, while global stores support international fans. Her lines often sell out quickly due to limited runs and thematic appeal, such as wedding and romance themes perfect for seasonal gifting. In 2026, her series benefit from plush innovations and steady demand in the non-hype niche.
- •Key artist in "Elegant Fantasy" category
- •Strong seasonal & thematic appeal
- •Steady demand in non-hype niche
Major Series & Editions
Blind Box Series
Format
- 6–12 regular figures per series
- 1 secret (chase) figure
- Occasional hidden editions
Themes
- My Own Wedding (Flagship romance)
- Spiritual Power (Mystical/Ethereal)
- Chinese Romance (Letsvan Collab)
- Animal Party (Plush Blind Box)
- Entering the Painting Like a Dream
- Afternoon Tea For The Girls
Large-Scale Editions
Recent highlights include the "Animal Party" plush series and the culturally rich "Chinese Romance" collection.
Market Impact
Ziyuli fills an "elegant cultural fantasy" niche—less viral than Labubu but strong for steady collectors valuing detail and themes. Her work resonates with fans of hanfu-inspired fantasy, romance aesthetics, and high-craft plush. Strong in Asia and growing in Western markets via POP MART expansion.
Global Reach
Why It's Successful
- ✓Culturally rich, detailed designs
- ✓Balance of gentle & rebellious fantasy
- ✓Consistent sculpt quality
- ✓Themed scarcity (secrets, limited plush)
- ✓High photogenic value
Collecting Guide
Retail Pricing
Single Blind Box
$15–$25 USD (¥1,800–¥3,000)
Full Set (12)
$100–$200 USD
Secondary Market
Secrets from romance/spiritual series resell 3–7× retail. Demand is steady for cultural fans and specific themes like wedding or ancient fantasy.
Collecting Strategy
Where to Buy
Official Channels
- POP MART stores (Global)
- POP MART website & app
- TikTok Shop/Authorized partners
Secondary Platforms
- StockX, eBay (authenticate)
- Mercari Japan, KikaGoods
- Reddit r/PopMartCollectors, Instagram/X
Related Designer Toys
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