Sweet Bean
Awakening the Inner Child with Simple Joys
Contents
Overview
Sweet Bean is an adorable, heartwarming designer toy character created by POP MART Design Center (PDC) artist Xuechen. Introduced as a 2.5-year-old kid from a wealthy family, Sweet Bean awakens the inner child in everyone with his innocent curiosity, incredible sense of smell (100 times stronger than normal, used to sniff out food), and simple joys: eating mom's cooking, supermarket trips, and playing with his best buddy, a little frog. Sweet Bean's design features a round face with rosy cheeks, big expressive eyes, red nose, soft body, and playful outfits—often food-themed or everyday kid attire. He embodies comfort, nostalgia, and gentle happiness, making him perfect for feel-good displays and room décor. In 2026, Sweet Bean remains a POP MART staple with recent releases like Your Exclusive Holiday Series and Frozen Time Dessert Box.
Creator & Brand
Creator: Xuechen (Ling)
Xuechen, from POP MART's PDC, designed Sweet Bean to evoke childhood wonder and everyday delight. The character draws from relatable kid behaviors—sniffing food, playing at home, and finding joy in simple things—with a warm, nostalgic touch. Xuechen's style emphasizes soft shapes, rosy features, and emotional comfort, turning Sweet Bean into a universal "inner child" symbol.
- •Artist at POP MART Design Center
- •Style: Soft shapes, rosy features, emotional comfort
- •Inspiration: Relatable childhood behaviors
Brand: POP MART
POP MART produces Sweet Bean as a core PDC original IP, using blind box mechanics for randomized fun and global distribution (500+ stores, app/website). Sweet Bean benefits from POP MART's ecosystem—seasonal drops, collabs (e.g., Instinctoy), and lifestyle appeal—keeping it accessible and shareable. In 2026, the brand focuses on holiday/seasonal momentum and steady releases.
- •Core PDC original IP
- •Global distribution via 500+ stores
- •Focus on seasonal drops and collabs
Major Series & Editions
Blind Box Series
Format
- 8–12 regular designs
- 1 secret (chase) figure
- Height: ~7–10 cm
- Material: PVC/ABS
Themes
- Your Exclusive Holiday Series (Nov 2025)
- Frozen Time Dessert Box Series (Jan 2026)
- Sweet Together Instinctoy Collab
- The Language of Love Series (May 2025)
- Celebrate Ordinary Days Series (2025)
- Grow Up Quickly / I Am Here Series
- Fruit World Adventure Series (Sep 2024)
Large-Scale Editions
Special editions include larger display figures like "Grow Up Quickly" and detailed scene sets for "Celebrate Ordinary Days". Collaborations with Instinctoy offer unique textured variants.
Market Impact
Sweet Bean fills the "cozy childhood" niche, evoking nostalgia and inner-child joy. It resonates with collectors who love soft pastels, food themes, lifestyle displays, and social shelf photos. The character's relatable kid personality and warm visuals make it perfect for desk décor or feel-good setups.
Global Reach
Why It's Successful
- ✓Relatable kid personality
- ✓Warm, nostalgic visuals
- ✓High display/shareability
- ✓Comforting emotional hook
- ✓Food-themed appeal
Collecting Guide
Retail Pricing
Single Blind Box
$10 – $20 USD
Full Set (12)
$120 – $250 USD
Secondary Market
Secrets from popular series (e.g., Holiday, Dessert) resell for 3–8× retail. The market is stable for fans of cozy, nostalgic themes.
Collecting Strategy
Where to Buy
Official Channels
- POP MART Global Stores
- POP MART Website & App
- TikTok Shop & Authorized Partners
Secondary Platforms
- StockX
- eBay
- Mercari Japan
- Reddit r/PopMartCollectors
Related Designer Toys
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