McFarlane Toys
Premier American Manufacturer of High-End Action Figures and Collectibles
Discover McFarlane Toys, the premier American manufacturer of high-end action figures, statues, and collectibles, known for Spawn and DC Multiverse.
Overview
McFarlane Toys is a premier American manufacturer of high-end action figures, statues, and collectibles, celebrated for exceptional sculpting, paint applications, articulation, and screen-accurate detail. Founded in 1994 by comic creator Todd McFarlane (Spawn, Image Comics), the company set a new standard in adult-oriented figures with realistic likenesses and premium accessories.
The brand dominates licensed collectibles (DC Multiverse through 2026, Warhammer 40,000, Mortal Kombat, Spawn) and expands into gaming (Helldivers 2, God of War, Fallout), anime (Bleach, Demon Slayer, Dandadan), and sports (NFL/NHL/NBA). It targets adult collectors with museum-quality pieces, while offering play value through articulation and accessories—often at competitive pricing.
History & Background
McFarlane Toys was founded on January 20, 1994, by Todd McFarlane in Tempe, Arizona, to produce high-quality figures tied to his Spawn comic (Image Comics co-founder). Early success came from Spawn figures, setting benchmarks for detail and articulation.
The company expanded through licenses (DC Comics since 2020, Warhammer 40,000, Mortal Kombat) and acquisitions (e.g., QMx brand in 2025 for Q-Figs relaunch). Key milestones: Hasbro multi-brand deal (Transformers/Power Rangers/G.I. Joe 2023, though focus remains core lines), AMC Walking Dead partnership (2024), and PlayStation collaborations (Helldivers 2/God of War 2026).
By 2026, with DC license through year-end (transition to Mattel 2027), McFarlane continues innovation: Toy Fair 2026 reveals (Helldivers 2 7-inch, God of War Summer, Q-Figs return, Batman: The Animated Series wave), Spawn expansions, and Warhammer/Fallout focus.
Product Categories
Action Figures
Ultra-poseable 7-inch figures (e.g., DC Multiverse 22+ points, Spawn, Warhammer) with detailed sculpts, accessories, and collectible cards.
Statues & Deluxe Collectibles
High-end statues (e.g., Marvel Rivals, DC Cover Girls, Batman: The Animated Series) with premium paint and bases.
Construction Sets & Buildables
Construct-a-Figures (sports NFL/NHL/NBA) and deluxe builds (e.g., Warhammer vehicles, Spawn dioramas).
Mini & Blind-Box Figures
Q-Figs (stylized scene-based relaunch Summer 2026), mini blind-bag Spawn Construction Figures.
Other
Plush, pins/merch, and gaming tie-ins (Helldivers 2 armor sets, God of War).
Major Product Lines
McFarlane’s lineup spans licenses and originals:
- DC Multiverse (core 7-inch: Batman: The Animated Series wave – Batman/Zatanna/Mad Hatter/Joker; Superman Returns, Scarecrow, Theatrical Joker/Bane from Dark Knight films)
- Spawn (7-inch: Curse of the Spawn, Wings of Redemption, Nightmare Spawn; Gold Label, Special Editions)
- Warhammer 40,000 (detailed Space Marines, vehicles, figures)
- Mortal Kombat (new waves, statues)
- Gaming (Helldivers 2 Elite/Gaming Edition Spring 2026 – B-01 Tactical/CE-35 Trench Engineer; God of War Summer 2026; Fallout, Diablo IV)
- Anime (Bleach, Demon Slayer, Dandadan)
- Sports (NFL/NHL/NBA Construct-a-Figures, plush, realistic poses)
- Others (TMNT, Avatar, Q-Figs relaunch Summer 2026 – DC/Marvel/Spawn mystery/window boxes)
These lines emphasize detail, articulation, and frequent themed releases.
Key Franchises & Licenses
McFarlane partners with major IPs for collector-grade products:
- DC Comics (Multiverse/Super Powers/Retro through end-2026; Batman: The Animated Series, Theatrical films)
- Spawn (Todd McFarlane's creator-owned flagship)
- Warhammer 40,000 (detailed grimdark figures/statues)
- Mortal Kombat, The Walking Dead (AMC), Fallout, Diablo IV
- PlayStation (Helldivers 2, God of War, upcoming The Last of Us/Uncharted/Ghost of Tsushima)
- Anime (Bleach: Thousand-Year Blood War, Demon Slayer, Dandadan)
- Others (TMNT, Avatar: The Last Airbender, sports leagues NFL/NHL/NBA)
Focus on adult collectors with premium detail over mass-market play.
Global Presence
Headquartered in Tempe, Arizona (with offices in Los Angeles, Las Vegas, Montreal), McFarlane distributes worldwide through:
- Official sites (mcfarlane.com for info, mcfarlanetoysstore.com for exclusives/preorders/shipping)
- Authorized retailers (Amazon official, BigBadToyStore, Entertainment Earth, specialty hobby shops)
- Conventions (New York Toy Fair 2026 booth highlights, ongoing events)
- Global partners and online marketplaces
Strong in North America, with international shipping and collector networks in Europe/Asia.
Market Position & Collectibility
McFarlane leads the premium action figure/collectibles segment.
- Pricing mid-to-high: 7-inch figures $20–$50+, statues/deluxe higher
- Limited waves, exclusives, and preorders drive demand
- Strong secondary market for sold-out variants (e.g., DC Multiverse chases, Spawn specials)
- Targeted at adult collectors valuing realism, articulation, and fidelity
The brand sets standards for detail, often topping sales in DC/Warhammer categories.
Why Collect McFarlane Toys?
Collectors choose McFarlane for:
- Unparalleled sculpt accuracy and paint detail
- High articulation with screen/game-accurate accessories
- Faithful licensed interpretations (DC Multiverse, Warhammer grimdark)
- Consistent releases across comics, gaming, anime, and sports
- Value in premium quality at accessible prices
- Strong display impact and collector community
McFarlane delivers museum-worthy figures that honor source material with exceptional craftsmanship.
Where to Buy
McFarlane Toys products are available through:
- Official mcfarlanetoysstore.com (exclusives, preorders, global shipping)
- mcfarlane.com (product info, announcements)
- Authorized retailers (Amazon official, BigBadToyStore, Entertainment Earth)
- Specialty hobby shops and convention exclusives
Preorder windows are key for limited releases—check official site/news for 2026 drops (e.g., Helldivers 2 Spring, God of War Summer, Q-Figs relaunch).