Superplastic
Character-Driven Entertainment Brand Creating Violently Lovable Animated Celebs and Vinyl Toys
Discover Superplastic, the character-driven entertainment brand creating limited-edition vinyl toys and animated celebrities like Janky and Guggimon.
Overview
Superplastic is a character-driven entertainment and consumer brand that produces ridiculously entertaining, violently lovable animated "celebs" and high-end collectibles. Founded in 2017 by Paul Budnitz (known for Kidrobot), it fuses art, pop culture, animation, and streetwear into a universe of original characters with distinct personalities, backstories, and viral social presence.
Core to the brand are figures like Janky (chaotic cat-like mischief-maker) and Guggimon (psychotic rabbit with attitude), alongside others (Dayzee, Superdackel, Ghost Kidz). Superplastic specializes in limited-edition vinyl toys, apparel, digital goods, games, and content—targeting adult collectors with premium quality, scarcity, and humor-driven storytelling. In 2025–2026, ownership shifted back to characters/alumni, fueling fresh drops, unreleased stock releases, and community hype.
History & Background
Superplastic was founded in 2017 by Paul Budnitz in Vermont (with roots in Kidrobot, which he co-founded in 2002). It launched as an avant-garde fusion of art, animation, and collectibles, creating original characters rather than relying solely on licenses.
Early success came from limited-edition vinyl toys and social media virality (Janky/Guggimon TikTok/Instagram fame). The brand expanded into animation (cartoons, music videos like Ghost Kidz ft. Vince Staples), games (Fortnite appearances), and retail (high-end drops, collaborations).
A major milestone: in late 2025, Janky, Guggimon, and alumni repurchased Superplastic (dramatically announced with "DMT-induced rager" lore), regaining control and unlocking dead stock, rares, and new energy. By 2026, it continues as a top creator of animated celebs, vinyl toys, and digital collectibles with 22+ million fans.
Product Categories
Vinyl Art Toys & Figures
Limited-edition designer vinyl collectibles (e.g., Janky/Guggimon series, blind boxes, chases) with premium paint, details, and packaging.
Blind Boxes & Surprise Series
Mystery collectibles with multiple designs, rare/ultra-rare chases (e.g., Bad Sushi series with 18 figures, 4 chases, 2 ultra-rares).
Apparel & Lifestyle Goods
Designer clothing, accessories, and merch tied to characters (e.g., Human Made collabs, SuperJanky x Guggimon fashion).
Digital & Animated Content
NFT/digital collectibles (legacy), animation (cartoons, music videos), games (Fortnite integrations), and social experiences.
Other Collectibles
Plush (Lil' Helpers 15-16 inch with figures), games, and experiential items.
Major Product Lines
Superplastic revolves around its original character ecosystem:
- Janky Series (e.g., Series Four, B-Girl 1/18 hip-hop variants, Pink Chaser, SuperJanky fashion collabs)
- Guggimon Series (e.g., Fashion Guggi, Lil' Helpers plush bundles, psychotic rabbit drops)
- Bad Sushi (blind box chaos with culinary-themed figures, chases, ultra-rares)
- Dayzee (e.g., weaponized seduction bundles, throne-stealing lore)
- Ghost Kidz (music/animation line, e.g., "Goin' Off" ft. Vince Staples)
- Others (Superdackel, Road Tripz, unreleased dead stock/rares post-2025 repurchase)
These lines feature limited runs, chases, bundles (figure + plush), and story-driven releases.
Key Franchises & Licenses
Superplastic focuses primarily on original characters and self-created IPs:
- Original Animated Celebs (Janky, Guggimon, Dayzee, Ghost Kidz, Superdackel – core universe with backstories/personalities)
- Collaborations (Ganga Tattoo ultra-rare, Human Made "KAWS MADE"-style, past Fortnite, rumored/ongoing artist/brand drops)
- Others (limited crossovers, e.g., tattoo legends, fashion houses; no heavy external licensing like Transformers)
Emphasis on in-house animation, social virality, and character-driven entertainment.
Global Presence
Headquartered in Vermont (with creative roots in Brooklyn/NYC), Superplastic distributes worldwide through:
- Official website (superplastic.co) with shop, preorders, and announcements
- Instagram/TikTok/YouTube (@superplastic, @janky, @guggimon) for character content and drops
- Authorized retailers (specialty art toy shops, Amazon official, convention exclusives)
- Events (Toy Fair New York showcases, global drops)
Strong digital/social footprint (22+ million fans) drives global reach, with U.S./international shipping.
Market Position & Collectibility
Superplastic sits in the premium art toy/designer collectibles space.
- Pricing mid-to-high: standard figures $50–$200+, limited/chase bundles higher
- Limited production, chases, ultra-rares, and dead stock drops create scarcity/hype
- Strong secondary market for sold-out series (e.g., ultra-rare chases, fashion collabs)
- Appeals to adult collectors valuing edgy humor, character lore, and display quality
The brand blends animation/social media virality with high-end toy exclusivity.
Why Collect Superplastic?
Collectors choose Superplastic for:
- Wild, personality-packed characters (Janky chaos, Guggimon psychosis) with deep lore
- Premium vinyl quality, paint apps, and limited-edition scarcity
- Viral social/animation tie-ins (TikTok antics, music videos, games)
- Exciting drops (blind boxes, chases, plush bundles, dead stock surprises)
- Edgy, humorous storytelling that stands out in art toys
- Strong community and resale potential
Superplastic delivers disturbingly awesome, violently lovable collectibles that feel alive.
Where to Buy
Superplastic products are available through:
- Official superplastic.co (shop, preorders, global shipping, new arrivals)
- Authorized specialty retailers (art toy shops, Amazon official listings)
- Social channels (Instagram/TikTok drops, announcements)
- Convention exclusives and secondary markets for rares
Monitor superplastic.co and @superplastic for limited drops—sell out quickly.