Blokees
Dynamic Collectible Toy Company Specializing in High-Value Buildable Action Figures
Discover Blokees, a dynamic Chinese collectible toy company specializing in high-value buildable action figures and model kits, including Transformers.
Overview
Blokees is a dynamic Chinese collectible toy company specializing in buildable action figures and model kits that emphasize assembly joy, high articulation, detailed sculpts, and exceptional value. Founded around 2014 (as Shanghai Bruco Technology, initially block toys before pivoting), Blokees has surged in popularity since 2023 with licensed lines, particularly Transformers (non-transforming but highly posable buildables).
Known for solid build quality, extensive accessories, and prices that "defy logic" (often far cheaper than comparable Western brands), Blokees targets ages 8+ with lines blending kid-friendly play and adult collector appeal. It covers nearly 20 major IPs through categories like Model Kits (buildable figures) and Wheels (vehicle-themed), delivering "the joy of assembling" via surprise boxes, chases, and display-ready poses.
History & Background
Blokees originated in 2014 in Shanghai as Shanghai Bruco Technology, initially focusing on children's block toys. It pivoted to premium assembly character toys, building a portfolio of 500+ patents and gaining traction through innovation in buildable figures.
The major global breakthrough came in mid-2023 with the Transformers license (Galaxy Version and Classic Class lines), offering high-poseability non-transforming figures at budget prices—earning praise for quality and cult status among collectors. By 2024–2026, Blokees expanded aggressively: multiple international toy fairs (ongoing presence), U.S./global online stores, and diverse IPs (Ultraman, Kamen Rider, Marvel, Naruto, Evangelion, Saint Seiya, Mega Man, Hatsune Miku, Jurassic World, Pokémon).
In 2026, Blokees showcased at Toy Fair New York (February 14–17) with 270+ products across 10+ lines (HERO5/HERO10, Champion, Legend, TERRAVENTURE, DaaLaMode), solidifying its rise as a "King of Toys" contender in assembly collectibles.
Product Categories
Buildable Model Kits
Core category: snap-together figures with high articulation (often 20+ points), accessories, and display bases—non-transforming but highly posable.
Action & Hero Figures
Posable buildables (e.g., HERO/Champion/Legend series) with interchangeable parts, weapons, and effects for dynamic displays.
Surprise & Chase Boxes
Blind/surprise boxes with rare chases, metallic/LED variants, and themed sets for collector excitement.
Wheels & Vehicle-Themed
Vehicle-inspired lines (Blokees Wheels Waves 1–2) with buildable cars/mechs and crossover potential.
Licensed Collectibles
IP-specific kits (e.g., Transformers Golden Legend annuals with premium metallic/LED features, Saint Seiya Champion/Galaxy).
Major Product Lines
Blokees excels through diverse, value-packed series:
- Transformers (Galaxy Ver., Action, Classic, Golden Legend annual editions with LED/metallic effects; e.g., Darkest Hour Ver. 09, Optimus/Megatron builds, surprise boxes)
- Saint Seiya (Champion/Galaxy series licensed model kits with premium articulation/accessories)
- Fig Light / Hero Series (arcade/anime crossovers, e.g., Capcom influences)
- TERRAVENTURE / DaaLaMode (emerging thematic lines showcased 2026)
- Others (Evangelion, Mega Man, Hatsune Miku chibi styles, Jurassic World, Marvel, Naruto, Pokémon builds)
These lines feature frequent waves, chases, and event exclusives for ongoing collector engagement.
Key Franchises & Licenses
Blokees secures broad, high-profile licenses for authentic builds:
- Transformers (flagship since 2023 – Galaxy/Action/Classic/Golden Legend)
- Saint Seiya (Masami Kurumada official)
- Ultraman, Kamen Rider, Evangelion, Mega Man, Hatsune Miku
- Marvel, Star Wars, Jurassic World, Naruto, Pokémon
- Others (Sesame Street, Captain Commando, Final Fight, Warriors of Fate)
The brand leverages licenses for poseable, buildable interpretations rather than transformations.
Global Presence
Headquartered in Shanghai, Blokees has rapid international expansion:
- Official website (blokees.com/en-us for U.S./global, blokees.com.cn Chinese)
- Online stores (free shipping over $99 in some regions, preorders)
- Authorized retailers (BigBadToyStore, Amazon official, specialty shops like ACD Distribution)
- Events (Toy Fair New York 2026 booth with 270+ products, ongoing global fairs)
Strong in China/Asia, with growing North America/Europe traction via online and convention showcases.
Market Position & Collectibility
Blokees occupies an aggressive value/premium niche in assembly collectibles.
- Pricing astonishingly low (often $10–$50 per figure/kit, far below competitors for similar quality/poseability)
- High-volume with chases, limited variants, and annual editions creating demand
- Strong secondary market for rares (e.g., chase Transformers, exclusive LED/gold editions)
- Appeals to budget collectors, Transformers fans (non-transforming alternative), and assembly enthusiasts
The brand disrupts with "defy logic" affordability and quality, earning cult status.
Why Collect Blokees?
Collectors choose Blokees for:
- Incredible value—high poseability, detail, and accessories at budget prices
- Solid build quality and articulation rivaling premium brands
- Licensed accuracy with fun assembly experience
- Frequent releases, chases, and exclusives (e.g., Golden Legend LEDs)
- Diverse IPs and display impact (non-transforming but dynamic poses)
- Growing cult following for "joy of assembling"
Blokees delivers accessible, high-reward collectibles that punch above their price.
Where to Buy
Blokees products are available through:
- Official blokees.com/en-us (U.S./global store, preorders, free shipping thresholds, new arrivals)
- Authorized retailers (BigBadToyStore, Amazon official storefronts, ACD Distribution)
- Specialty collectible sites and convention drops
- Online marketplaces for international shipping
Preorder for new waves/exclusives—monitor official site and Toy Fair/news for announcements (e.g., 2026 Transformers/Galaxy updates).