ThreeZero
Premier High-End Licensed Collectible Figures and Models
Discover ThreeZero, the premier Hong Kong manufacturer of high-end licensed collectible figures known for exquisite craftsmanship and realistic weathering.
Overview
ThreeZero is a premier Hong Kong-based manufacturer of high-end licensed collectible figures and models, celebrated for exquisite craftsmanship, realistic weathering effects, hand-painted details, fabric tailoring, and intricate articulation. Founded by Kim Fung Wong, ThreeZero pioneered aspects of the Hong Kong designer figure style in the early 2000s and has evolved into a global leader in premium adult-oriented collectibles.
The brand excels in limited-production, collector-grade figures drawn from major entertainment franchises, blending realistic sculpting, durable materials (including die-cast in many lines), and faithful screen-accurate designs to appeal to serious hobbyists and display enthusiasts worldwide.
History & Background
ThreeZero was founded by Kim Fung Wong in Hong Kong around 2000, initially producing 12-inch special forces figures and pioneering die-cast metal weapons and accessories. It gained early acclaim through collaborations with artist Ashley Wood via the threeA (World of ThreeA) partnership, focusing on stylized, highly articulated designer figures.
In 2013, ThreeZero shifted emphasis toward officially licensed properties, expanding into film, TV, anime, video games, and comics. The company distinguishes itself from mass-market brands by prioritizing premium quality—detailed sculpts, realistic paint applications, fabric clothing, and engineering-grade components—targeted at adult collectors rather than children.
ThreeZero has maintained consistent growth through limited runs, preorder models, and strong partnerships, solidifying its reputation for uncompromising detail and durability.
Product Categories
Sixth-Scale Figures (1/6 Scale)
Flagship highly articulated figures with realistic head sculpts, tailored fabric clothing, extensive accessories, and premium weathering for display-focused collectors.
DLX Series
Mid-to-compact scale (often around 1/12–1/10 equivalent) figures featuring high articulation, die-cast zinc alloy frames, LED effects in select models, and exceptional durability at accessible premium pricing.
MDLX Series
Newer, more affordable articulated line capturing DLX-level quality in a smaller scale, with die-cast elements, strong poseability, and groundbreaking value for fans.
Anime & Mecha / Premium Lines
High-detail figures from Japanese anime, mecha, and video game series, including transforming elements in select ROBOTECH/VF lines and character-specific designs.
Major Product Lines
ThreeZero’s lineup spans scales and themes, with standout series including:
- DLX Series (e.g., Transformers: Rise of the Beasts Optimus Prime, Revenge of the Fallen Optimus Prime, Bumblebee-era figures, Marvel Iron Man Mark 7 Battle Damaged)
- MDLX Series (e.g., Transformers G1-inspired Ramjet, Shockwave, Optimus Prime; Rockman X / Mega Man X Zero, Proto Man)
- 1/6 Scale Collectible Figures (e.g., anime like TRIGUN Vash the Stampede, Fallout Power Armor variants, Dorohedoro characters)
- Premium Anime & Mecha (e.g., ROBOTECH VF-1A Veritech, Evangelion influences in past lines)
These lines emphasize alloy skeletons for tactile feel, 50+ points of articulation in many models, realistic weathering, and faithful reproduction of source material details.
Key Franchises & Licenses
ThreeZero partners with major global IPs for authentic, high-end collectibles, including:
- Transformers (extensive DLX and MDLX lines across Bayverse, G1, Rise of the Beasts, and more)
- Marvel (e.g., Infinity Saga Iron Man variants)
- Anime & Video Games (Rockman/Mega Man X, TRIGUN, Dorohedoro, Fallout, ROBOTECH/Macross influences)
- Others (past/ongoing: Game of Thrones, The Walking Dead, Ultraman, Honor of Kings, Peppa Pig life-size specials)
The focus remains on collector-grade interpretations with premium materials and limited exclusivity.
Global Presence
Headquartered in Hong Kong, ThreeZero distributes worldwide primarily through:
- Official online store (threezerohk.com) with global shipping, preorder system, and in-stock items
- Extensive authorized dealer network across regions (e.g., Good Smile Company in Japan, Beast Kingdom in Taiwan, Sideshow/Entertainment Earth/BigBadToyStore in North America, heo GmbH in Germany, IGLOOTOY in South Korea, and many more in Asia, Europe, and beyond)
- Specialty hobby shops, convention exclusives, and select online marketplaces
The brand enjoys dedicated followings in North America, Europe, Japan, Southeast Asia, and China (via Tmall), supported by preorder announcements and event showcases rather than physical flagship stores.
Market Position & Collectibility
ThreeZero sits firmly in the premium/high-end collectibles segment.
- Pricing reflects quality (often $100–$300+ per figure, higher for sixth-scale)
- Limited production runs and preorder exclusivity drive demand
- Strong secondary market retention or appreciation for sold-out releases
- Targeted at adult collectors valuing detail over playability
Figures stand out for engineering (e.g., alloy frames, seamless joints) and realism, positioning ThreeZero as a go-to for serious display collectors alongside peers in the high-end space.
Why Collect ThreeZero?
Collectors are drawn to ThreeZero for:
- Hyper-accurate sculpts and screen-faithful designs
- Masterful realistic weathering, paint apps, and fabric integration
- Robust articulation with durable die-cast and alloy construction
- Extensive accessories and display impact
- Consistent high craftsmanship across licensed IPs
- Limited-run exclusivity and strong resale potential
ThreeZero delivers museum-quality collectibles built for lifelong display and appreciation, redefining premium figures in the hobby.
Where to Buy
ThreeZero products are available via:
- Official threezerohk.com store (preorders, in-stock, global shipping)
- Authorized global retailers and dealer network (listed on official site by region)
- Major collectible platforms (e.g., Sideshow Collectibles, BigBadToyStore, Entertainment Earth)
- Specialty hobby shops and convention exclusives
Preorder windows are essential for new releases due to limited quantities—check official announcements for drops.