The flagship store spans multiple floors (depending on seasonal layout), including:

• Ground Floor: Plush toys, games, puzzles, and family-friendly toys.
• Second Floor: Action figures, collectible items, and specialty brands.
• Event / Experience Area: Interactive installations, piano display, and seasonal exhibits.

Flagship toy store / Collectibles & Family Entertainment

• Iconic interactive piano installation
• Wide range of exclusive and luxury toys
• Seasonal events and in-store experiences
• Famous historical toy displays

(typical, may vary seasonally)

• Daily: 10:00 AM – 8:00 PM
• Holiday / peak season: May have extended evening hours

30 Rockefeller Plaza, New York, NY 10111, United States

• Sales tax applies in New York City (currently 8.875%).
• No general tax-free shopping for international tourists, but some refund programs may exist via third-party services.

• Legendary toy store with over 150 years of history
• Perfect for families, tourists, and collectors
• Unique interactive experiences not found in typical toy stores
• Access to exclusive and limited-edition collectibles

• Visit during weekdays or early mornings to avoid crowds.
• Check the store’s website for seasonal events or limited-time exhibits.
• Don’t miss the giant piano experience—iconic photo opportunity.
• Bring cash or card, as the store accepts major credit cards.

• Store layout may change seasonally, especially during holiday periods.
• Some exclusive collectibles may sell out quickly; pre-order online if possible.
• Photography is generally allowed, but check with staff for special areas or events.